Since 2014
Pengaruh Strategi Pemasaran Terhadap Penjualan Batubara Pada PT. Cahaya Mantingan Nusantara Jakarta
Jurnal Ekonomi Kuantitatif Terapan
View Archive Info| Field | Value | |
| Title |
Pengaruh Strategi Pemasaran Terhadap Penjualan Batubara Pada PT. Cahaya Mantingan Nusantara Jakarta
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| Creator |
Iskandar, Khalid
Andriyani, Wilan |
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| Subject |
Marketing Strategy ; Sales.
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| Description |
The research aims is to collect a complete and accurate data and information concerning about the impact of marketing strategy. This study conducts an analysis to examine and analyze the execution of marketing strategy and sales and also to analyze how big the impact of marketing strategy determine the sales of coal in PT Cahaya Mantingan Nusantara Jakarta, in order to anticipate an intense competition. Correlation analysis concludes a strong and significant correlation between sales and marketing strategy. The determination coefficient shows that 52,25 percent of sales determined by marketing strategy.
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| Publisher |
Universitas Udayana
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| Date |
2014-05-07
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| Type |
info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion Peer-reviewed Article |
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| Format |
application/pdf
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| Identifier |
https://ojs.unud.ac.id/index.php/jekt/article/view/8774
10.24843/JEKT.2014.v07.i01.p04 |
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| Source |
Jurnal Ekonomi Kuantitatif Terapan; 2014: Vol. 7, No. 1, Februari 2014 (pp. 1-82)
2303-0186 2301-8968 |
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| Language |
eng
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| Relation |
https://ojs.unud.ac.id/index.php/jekt/article/view/8774/6554
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