Record Details

A CONCEPTUAL APPROACH ON PRESS CONFERENCE

Studies and Scientific Researchs. Economics Edition

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Field Value
 
Title A CONCEPTUAL APPROACH ON PRESS CONFERENCE
 
Creator Olariu, Ioana
Nichifor, Bogdan
 
Subject article; corporate advertising; press; press release; public relations
M31
 
Description A press conference is an important tool of public relations. The primary role of public relations is to manage a company’s reputation and help build public consent for its enterprises. The goal of PR is to develop and maintain goodwill with most, if not all, of its publics. Failure to do so may mean loss of customers and revenues, time lost dealing with complaints or lawsuits, and loss of esteem. A company’s publics change constantly. Well-executed public relations is an ongoing process that molds good long-term relationships and plays an important role in relationship marketing and integrated communications. Companies often call press conference when they have significant news to announce, such as the introduction of a new product or advertising campaign. Although used less often by organizations and corporations, this form of delivery can be very effective. The topic must be of major interest to a specific group before it is likely to gain coverage.
 
Publisher Vasile Alecsandri University of Bacau
 
Contributor —
 
Date 2015-07-19
 
Type info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
—
 
Format application/pdf
 
Identifier http://sceco.ub.ro/index.php/SCECO/article/view/317
 
Source STUDIES AND SCIENTIFIC RESEARCHES. ECONOMICS EDITION; No 21 (2015)
STUDII SI CERCETARI STIINTIFICE. SERIA STIINTE ECONOMICE; No 21 (2015)
2344-1321
2066-561X
 
Language eng
 
Relation http://sceco.ub.ro/index.php/SCECO/article/view/317/295