Record Details

ANTESEDEN DAN HASIL UJI COBA MODEL CONSUMERS ONLINE TOURISM CONFUSION DARI PERSPEKTIF KONSUMEN PRODUK PARIWISATA (Studi Pada Warga Negara Indonesia)

Buletin Studi Ekonomi

View Archive Info
 
 
Field Value
 
Title ANTESEDEN DAN HASIL UJI COBA MODEL CONSUMERS ONLINE TOURISM CONFUSION DARI PERSPEKTIF KONSUMEN PRODUK PARIWISATA (Studi Pada Warga Negara Indonesia)
 
Creator Rahanatha, Gede Bayu
Raka Sukawati, Tjok Gde
Carissa Dewi, Martina
Yulinar Adiputri, Sarah
 
Description  
Rapid flow of information through on the Internet has tended to be confusion (confusion) among users. It will cause potential customers perform undesired actions. This study will confirm the Consumers Online Tourism Confusion Model on Indonesian citizen. The population in this study are: Citizen of Indonesia who are at least 18 years, using online media (internet) in seeking information on tourism products and are planning a trip (vacation). This research is analysed by using regression method with a total 100 respondents being involved. The results showed that learning orientation and price consciousness variables bring negative and significant effect on consumer confusion, while the level of need for cognition brings positive and significant impact on consumer confusion. The results of this study suggest that the company in particular that rely on product differentiation as a competitive advantage, should continue to use other media in implementing marketing communications strategies in order to avoid consumer confusion.
 
Publisher Buletin Studi Ekonomi
 
Date 2017-12-11
 
Type info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
Peer-reviewed Article
 
Format application/pdf
 
Identifier https://ojs.unud.ac.id/index.php/bse/article/view/30960
 
Source Buletin Studi Ekonomi; VOL.22.NO.2. AGUSTUS 2017 (PP 113-261); 160-174
Buletin Studi Ekonomi; VOL.22.NO.2. AGUSTUS 2017 (PP 113-261); 160-174
2580-5312
1410-4628
 
Language eng
 
Relation https://ojs.unud.ac.id/index.php/bse/article/view/30960/21640
 
Rights Copyright (c) 2017 Buletin Studi Ekonomi