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RELATIONSHIP MARKETING, CUSTOMER SATISFACTION, CUSTOMER COMMITMENT DAN CUSTOMER LOYALTY (STUDI PADA SEBUAH BANK NASIONAL DI DENPASAR)

Buletin Studi Ekonomi

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Title RELATIONSHIP MARKETING, CUSTOMER SATISFACTION, CUSTOMER COMMITMENT DAN CUSTOMER LOYALTY (STUDI PADA SEBUAH BANK NASIONAL DI DENPASAR)
 
Creator Budi Martini, Luh Kadek
 
Subject relationship marketing, customer satisfaction, customer commitment, customer loyalty
 
Description Various approaches to marketing strategy applied by the organization to maintain companies viability and customer loyalty. This condition is the hope for every organization, considering the role of consumers as the company's assets can not be underestimated. Relationship marketing concept as a new breakthrough in the world of marketing gives new faces to build sustainable customer loyalty. With proper relationship marketing concept application, will be realized that the commit behavior of consumers to companies have implications on customer loyalty. The results showed that the association relationship marketing has positive and significantly implications for customer loyalty and customer commitment. While the implications of the formation of a commitment to loyalty also showed a positive and significant relationship.
 
Publisher Buletin Studi Ekonomi
 
Date 2013-08-12
 
Type info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
Peer-reviewed Article
 
Format application/pdf
 
Identifier https://ojs.unud.ac.id/index.php/bse/article/view/6154
 
Source Buletin Studi Ekonomi; Vol 18, No. 1,Februari 2013. (PP 1-84)
Buletin Studi Ekonomi; Vol 18, No. 1,Februari 2013. (PP 1-84)
2580-5312
1410-4628
 
Language eng
 
Relation https://ojs.unud.ac.id/index.php/bse/article/view/6154/4639