Record Details

Internal Factors within Entrepreneurs that Influence the Acceptance and Use of Social Commerce among SMEs in Malaysia

Development Research of Management

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Field Value
 
Title Internal Factors within Entrepreneurs that Influence the Acceptance and Use of Social Commerce among SMEs in Malaysia
 
Creator Adam, Azilahwati Binti
Mat Jizat, Jessnor Elmy Binti
Mohd Nor, Mohd Asri Bin
 
Subject Business
Social Commerce; Small and Medium Enterprises; Attitude; Self-Efficacy; ICT.
 
Description Current technological advances, particularly in information and communications technology (ICT) and social media have sparked a phenomenon in the business world. The existence of social commerce (s-commerce), which is a combination of e-commerce and social media, has opened up greater opportunities for SMEs in Malaysia. The use of s-commerce as a medium for marketing and buying and selling is capable of helping SMEs to increase the sales and profitability of their businesses. However, according to studies conducted by SME Corp Malaysia, the usage of e-commerce and social media is still low. Attitude and self-efficacy are variables that are often used in studies related to entrepreneurs and their intention to accept a new business innovation or technology. Therefore, this study was undertaken to identify the internal factors within entrepreneurs, namely attitude and self-efficacy, which influence the acceptance and use of s-commerce among SMEs in Malaysia. 
 
Publisher Universitas Pelita Harapan
 
Contributor —
 
Date 2016-06-03
 
Type info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
Peer-reviewed Article
 
Format application/pdf
 
Identifier https://ojs.uph.edu/index.php/DJM/article/view/187
10.19166/derema.v11i1.187
 
Source DeReMa (Development Research of Management): Jurnal Manajemen; Vol 11, No 1 (2016): May; 35-45
2476-955X
1907-0853
 
Language eng
 
Relation https://ojs.uph.edu/index.php/DJM/article/view/187/pdf
 
Rights Copyright (c) 2016 Azilahwati binti Adam, Jessnor Elmy binti Mat Jizat, Mohd Asri Bin Mohd Nor
http://creativecommons.org/licenses/by-sa/4.0