Since 2014
The role and importance of the strategic planning in bank marketing
Annals of Spiru Haret University. Economic Series
View Archive Info| Field | Value | |
| Title |
The role and importance of the strategic planning in bank marketing
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| Creator |
PISTOL, Gheorghe
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| Subject |
marketing plan, marketing planning, strategic planning, tactical planning, marketing program, higher organizational level, unit level strategic, operational level
M20, M21 |
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| Description |
The paper aims to highlight the strategic planning role and place in bank marketing, define the concepts of strategic planning and marketing planning and the tactical planning, marketing plan and marketing program.In this context, the author emphasize the strategic marketing planning process and its implementation stages (defining the specific mission, environmental analysis, formulation of objectives, strategies, action plans and programs, implementation, testing, overhaul and performance evaluation). Also, are reviewed organizational and decision levels specific for the strategic planning, higher organizational level, strategic unit level and operational level and the criteria considered in formulating objectives: acceptability, flexibility, motivating character, clarity, feasibility and compatibility.
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| Publisher |
Editura Fundatiei Romania de Maine
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| Contributor |
—
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| Date |
2010-06-30
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| Type |
info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion — |
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| Format |
application/pdf
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| Identifier |
http://anale.spiruharet.ro/index.php/economics/article/view/10218
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| Source |
Annals of Spiru Haret University. Economic Series; Vol 10, No 2 (2010); 153-161
2393-1795 |
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| Language |
eng
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| Relation |
http://anale.spiruharet.ro/index.php/economics/article/view/10218/pdf
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| Coverage |
—
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| Rights |
Copyright (c) 2010 author
http://creativecommons.org/licenses/by-nc-sa/4.0 |
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