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Strategic Corporate Social Responsibility through Redefining the Firm’s Value Chain

International Journal of Business and Social Research

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Field Value
 
ISSN 2164-2559
2164-2540
 
Authentication Code dc
 
Title Statement Strategic Corporate Social Responsibility through Redefining the Firm’s Value Chain
 
Added Entry - Uncontrolled Name Eranda, Nuresh
Abeysekera, Nalin
Department of Marketing Management Faculty of Management University of Peradeniya Sri Lanka
Department of Management Studies The Open University of Sri Lanka Sri Lanka
 
Uncontrolled Index Term Array
 
Summary, etc. Strategic corporate social responsibility (CSR) is the mechanism to reconnect the society and business which are interdependent entities. Thus, this paper examines how CSR can integrate with the strategy of the organization. The study adopts a qualitative embedded single-case design and the case study is referring to an out-grower program in one of the leading export oriented condiments manufacturers in Sri Lanka. As per the findings, organization requires to redefine their value chain activities in integrating CSR into the strategy. Moreover, organization needs to consider social issues as strategic issues and has to identify the social issues which can directly link with the core operations of the business. The benefits of strategic CSR are much more appealing and beneficial for the stakeholders and those initiatives provide solutions for social issues at the local level in the presence of relevant stakeholders’ support.
 
Publication, Distribution, Etc. LAR Center Press
 
Electronic Location and Access application/pdf
https://thejournalofbusiness.org/index.php/site/article/view/744
 
Data Source Entry International Journal of Business and Social Research; Vol 5, No 6 (2015): June
 
Language Note eng
 
Terms Governing Use and Reproduction Note Copyright (c) 2015