Since 2014
The impact of using the internet in promoting Romanian industry
Annals of Spiru Haret University. Economic Series
View Archive Info| Field | Value | |
| Title |
The impact of using the internet in promoting Romanian industry
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| Creator |
PASTIU, Carmen Adina
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| Subject |
online promotion /advertising, contextual advertising, PPC, Text Link Advertising
M31 |
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| Description |
Central element of the marketing mix, advertising can differentiate the companies in Romanian industry through the strategy used by each company. The present paper summarises the results of a qualitative research conducted in 15 companies acting in food, mechanical processing, textile, leather, and footwear industries. Throughout this study the benefits of using online promotion were highlighted and a diagnosis regarding the use of the Internet for promoting products in Romanian industry was performed.
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| Publisher |
Editura Fundatiei Romania de Maine
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| Contributor |
—
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| Date |
2012-03-30
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| Type |
info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion — |
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| Format |
application/pdf
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| Identifier |
http://anale.spiruharet.ro/index.php/economics/article/view/12110
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| Source |
Annals of Spiru Haret University. Economic Series; Vol 12, No 1 (2012); 119-125
2393-1795 |
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| Language |
eng
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| Relation |
http://anale.spiruharet.ro/index.php/economics/article/view/12110/pdf
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| Coverage |
—
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| Rights |
Copyright (c) 2012 author
http://creativecommons.org/licenses/by-nc-sa/4.0 |
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