Record Details


Field	Value

ISSN	2164-2559 2164-2540

Authentication Code	dc

Title Statement	Storytelling: An Integral Facet in Organizations

Personal Name	J. Kowalewski, MBA, Ph.D., Susan Associate Professor, Business Department D’Youville College, Buffalo, New York

Uncontrolled Index Term	Array

Summary, etc.	Storytelling has a long-standing history, with many cultures possessing vital traditions in oral narratives. The use of storytelling has traversed traditional boundaries, moving from telling stories in the home with family to stories being used in organizations by managers and CEOs. Storytelling is utilized in organizations large and small, family-owned and multinational; many institutions of higher education have even begun to offer courses in storytelling in their management programs (Smith, 2012). Storytelling has become a process that assists individuals and organizations in aligning ideas, culture, and teaching in dynamic environments. This paper will explore and review the importance of incorporating storytelling into organization culture; no matter the organization.

Publication, Distribution, Etc.	LAR Center Press

Electronic Location and Access	application/pdf https://thejournalofbusiness.org/index.php/site/article/view/55

Data Source Entry	International Journal of Business and Social Research; Vol 3, No 3 (2013): March

Language Note	eng

Terms Governing Use and Reproduction Note	Copyright (c)

Since 2014