Since 2014
Critical marketing - defining the field
Annals of Spiru Haret University. Economic Series
View Archive Info| Field | Value | |
| Title |
Critical marketing - defining the field
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| Creator |
Epure, Manuela
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| Subject |
Critical marketing
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| Description |
The aim of this book is to explore marketing less visible sub-areas – Critical Marketing. We are facing a significant current of research and publications in the field of marketing, and management that takes a critical stance. Critical research in marketing however has lagged some way behind other management academic subjects in its volume and visibility.This book is the first book on Critical Marketing that provides a compilation of original papers from well-known critical authors within marketing. The idea of such a book arose from a series of Critical Marketing seminars, funded by the Economic and Social Research Council, UK. These seminars were designed to bring together an international group of scientists from a wide range of marketing areas to foster a strong critical forum within the academic marketing community.
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| Publisher |
Editura Fundatiei Romania de Maine
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| Contributor |
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| Date |
2016-11-21
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| Type |
info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion Peer-reviewed Article |
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| Format |
application/pdf
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| Identifier |
http://anale.spiruharet.ro/index.php/economics/article/view/10119
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| Source |
Annals of Spiru Haret University. Economic Series; Vol 10, No 1 (2010); 177-179
2393-1795 |
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| Language |
eng
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| Relation |
http://anale.spiruharet.ro/index.php/economics/article/view/10119/pdf
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| Coverage |
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| Rights |
Copyright (c) 2010 author
http://creativecommons.org/licenses/by-nc-sa/4.0 |
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