Since 2014
Marketing Challenges and Strategies for Internationalization of Service Firms
International Research in Economics and Finance
View Archive Info| Field | Value | |
| Title |
Marketing Challenges and Strategies for Internationalization of Service Firms
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| Creator |
Radmanesh, Hamidreza
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| Description |
This study aims to look back on literature related to internationalization process of service firms. In this regards, the emphasis is on marketing challenges and the target (and motivator of this study) is identification of the suitable strategy to succeed in facing these challenges. In the other word challenges in the path of internationalization of the service firms are identified and relevant entry mode and strategies to cope with those challenges are presented.
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| Publisher |
July Press Pte.Ltd.
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| Contributor |
—
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| Date |
2018-12-08
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| Type |
info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion Peer-reviewed Article |
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| Format |
application/pdf
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| Identifier |
http://journal.julypress.com/index.php/iref/article/view/493
10.20849/iref.v2i2.493 |
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| Source |
International Research in Economics and Finance; Vol 2, No 2 (2018); p33
2591-734X 2529-8038 |
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| Language |
eng
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| Relation |
http://journal.julypress.com/index.php/iref/article/view/493/363
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| Rights |
Copyright (c) 2018 Hamidreza Radmanesh
http://creativecommons.org/licenses/by/4.0 |
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