Since 2014
Pokémon Go - The Next Innovation in Mobile Gaming: Marketing Implications
Asian Business Research
View Archive Info| Field | Value | |
| Title |
Pokémon Go - The Next Innovation in Mobile Gaming: Marketing Implications
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| Creator |
Premchan, Erwin
Wakeman, Benjamin Devasagayam, Raj |
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| Description |
This research examines the past and present of innovative gaming. We explore the events and innovations that have led to the success of Pokémon Go and raise issues and questions that invite marketers to further delve into an agenda of research that would be truly valuable to practitioners and academicians alike.
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| Publisher |
July Press Pte. Ltd.
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| Contributor |
—
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| Date |
2017-03-14
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| Type |
info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion Peer-reviewed Article |
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| Format |
application/pdf
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| Identifier |
http://journal.julypress.com/index.php/abr/article/view/123
10.20849/abr.v2i1.123 |
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| Source |
Asian Business Research; Vol 2, No 1 (2017); p1
2424-8983 2424-8479 |
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| Language |
eng
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| Relation |
http://journal.julypress.com/index.php/abr/article/view/123/123
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| Rights |
Copyright (c) 2017 Erwin Premchan, Benjamin Wakeman, Raj Devasagayam
http://creativecommons.org/licenses/by/4.0 |
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