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An exploratory study for advertisements on the content of sustainability

Journal of Social and Administrative Sciences

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Field Value
 
Title An exploratory study for advertisements on the content of sustainability
 
Creator DÖNMEZ-TURAN, Aygül;

AssistantProfessor, Yildiz Technical University, EconomicsandAdministrativeSciences, Business Administration Department, DavutpaşaCampuss, 34220, Istanbul, ayturan@yildiz.edu.tr


YANAR, Beni; Buzz Interaction Company,
 
Subject Sustainability; Sustainability advertisement; Environmental sustainability; Social sustainability; Economic sustainability.
M10; M14; Q56.
 
Description Abstract. In this study, it was aimed at investigating the sustainability-themed advertisements of companies in depth. Thus, the contents of 52 printed or electronic advertisements in which there were items about sustainability, constituted the scope of the research. In the study, in-depth and critical document review technique which is one of the qualitative research methods was used. Moreover, quantitative analysis was conducted for the frequencies of data coded via quantitative research. In terms of data analysis, Nvivo 8 and SPSS 16.0 programs were used. In the end of the research, environmental, social and economic solution proposals were identified via nodes and tree-diagrams, and these solution proposals were compared with the type of the organization. In this regard, it was determined that profit organizations make more sustainability proposals than non-profit organizations. Furthermore, it was found that there was significant relation between type of the organization and sustainability dimensions of its advertisements.Keywords. Sustainability, Sustainability advertisement, Environmental sustainability, Social sustainability, Economic sustainability.JEL. M10, M14, Q56.
 
Publisher Journal of Social and Administrative Sciences
Journal of Social and Administrative Sciences
 
Contributor —
 
Date 2018-12-31
 
Type info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
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Format application/pdf
 
Identifier http://www.kspjournals.org/index.php/JSAS/article/view/1812
10.1453/jsas.v5i4.1812
 
Source Journal of Social and Administrative Sciences; Vol 5, No 4 (2018): December; 285-295
Journal of Social and Administrative Sciences; Vol 5, No 4 (2018): December; 285-295
2149-0406
 
Language eng
 
Relation http://www.kspjournals.org/index.php/JSAS/article/view/1812/1784
http://www.kspjournals.org/index.php/JSAS/article/downloadSuppFile/1812/916
http://www.kspjournals.org/index.php/JSAS/article/downloadSuppFile/1812/917
http://www.kspjournals.org/index.php/JSAS/article/downloadSuppFile/1812/918
 
Rights Copyright (c) 2019 Journal of Social and Administrative Sciences
http://creativecommons.org/licenses/by-nc/4.0