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Adapting to the Needs of New Farmers’ Generation: Theoretical Foundations for Rural Policy
Public Policy and Administration
View Archive Info| Field | Value | |
| Title |
Adapting to the Needs of New Farmers’ Generation: Theoretical Foundations for Rural Policy
Naujosios ūkininkų kartos poreikiams pritaikytos kaimo politikos teoriniai pagrindai |
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| Creator |
Vidickienė, Dalia
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| Subject |
new farmers’ generation, postindustrial stage, servitization, agrarian and rural policy, business model.
— naujoji ūkininkų karta, poindustrinis etapas, servitizacija, žemės ūkio ir kaimo politika, verslo modelis. — |
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| Description |
This research highlights the need to develop a better understanding of farming business perspective in the context of servitization of the economy. The article analyses the factors influencing the potential of industrial agricultural system, which make farming risky and unattractive business, as well as the emerging new business vision of the post-industrial farmers’ generation. The aim of the article is to identify the key new theoretical foundations for post-industrial rural policy paradigm, which corresponds to the needs of new farmers’ generation. The theory of service-driven business model is proposed as an integrative basis for the development of post-industrial rural development policy theory. It is suggested that a paradigm shift should focus on implementation of collaboration strategy. The main task of post-industrial rural policy is to introduce innovative tools for coordination between actions of farmers and their customers by supporting the establishment and development of various two-sided networks and its platforms.
Straipsnyje analizuojami industrializuoto žemės ūkio verslo modelio potencialą veikiantys faktoriai, dėl kurių ūkininkavimas tampa nepatrauklus ir rizikingas užsiėmimas, ir ryškėjantys naujosios ūkininkų kartos verslo vizijos bruožai. Straipsnio tikslas – remiantis evoliucine metodologija apžvelgti naujausias kaimo vystymo teorijas ir nustatyti, kokios naujos teorijos turėtų papildyti poindustrinio etapo ūkininkavimo sistemą palaikančios kaimo politikos paradigmą, kad ji atitiktų naujosios ūkininkų kartos poreikius. Kaimo vystymo politikos paradigmos integruojančiu pagrindu siūloma į ūkininkavimo veiklų servitizaciją orientuoto verslo modelio teorija, akcentuojanti bendradarbiavimo tarp ūkininko ir jo klientų strategijos svarbą. |
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| Publisher |
Mykolas Romeris University
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| Contributor |
—
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| Date |
2018-05-31
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| Type |
info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion — — |
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| Format |
application/pdf
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| Identifier |
https://www3.mruni.eu/ojs/public-policy-and-administration/article/view/4789
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| Source |
Public Policy and Administration; Vol 17, No 1 (2018): Public Policy and Administration; 54-67
Viešoji politika ir administravimas; Vol 17, No 1 (2018): Public Policy and Administration; 54-67 2029-2872 1648-2603 |
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| Language |
ltu
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| Relation |
https://www3.mruni.eu/ojs/public-policy-and-administration/article/view/4789/4395
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| Rights |
Copyright (c) 2018 Public Policy and Administration
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