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Mapping the Terrain: An Indonesian Business Perspective of the ASEAN Economic Community

South East Asian Journal of Management

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Title Mapping the Terrain: An Indonesian Business Perspective of the ASEAN Economic Community
 
Creator Marko S Hermawan; International Business Program, Management Department, BINUS Business School International Undergraduate Program, Bina Nusantara University
Lena Choong; International Business Program, Management Department, BINUS Business School International Undergraduate Program, Bina Nusantara University
 
Subject Management, Organization
ASEAN Economic Community, institutional logic, business practitioners, academics, associations
 
Description Research aims: This paper focuses on the institutions that the ASEAN Economic Community (AEC) project will affect. By employing institutional logics theory, this study scrutinizes academics and business practitioners as institutions and the cultural context embedded within them. Methodology: A mixed method of newspaper data analysis and semi-structured interviews was used to obtain comprehensive data from both sources. Research findings: The findings suggest a definite orientation gap between business practitioners, associations, and academics-the three groups have less information and contributions compared with the government and association influences. This study concludes that more participation is needed from these institutions, which are currently feeling "victimized" and excluded by the project. Originality: The originality of this paper lies in its application of institutional logics to business perspectives within an Indonesian context. The framework offers a holistic approach to how people are institutionalized based on their macro-, meso-, and micro-environments. Managerial implications in the Southeast Asian context: There has been a lack of communication and coordination amongst these institutions. Therefore, this study guides the related institutions and helps them to map their roles in enhancing the AEC project.   Research limitations and recommendations: This research has two limitations: 1) the lack of literature in this field, and 2) and the difficulty in accessing information from the government institutions. The paper offers avenues for further research: additional variables regarding Indonesian norms and values as well as a method for extending the research to other ASEAN members.  
 
Publisher Department of Management, Faculty of Economics and Business, Universitas Indonesia
 
Contributor —
 
Date 2018-10-31
 
Type Peer-reviewed Article
Interview, Obeservation
 
Identifier http://journal.ui.ac.id/index.php/tseajm/article/view/9730
 
Source The South East Asian Journal of Management; ##issue.vol## 12, ##issue.no## 2 (2018): October 2018 (in press)
 
Language en
 
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