Record Details

Common Mistakes in Social Media. A Case Study on a Non-Profit Company

The Journal of Economic Development, Environment and People

View Archive Info
 
 
Field Value
 
Title Common Mistakes in Social Media. A Case Study on a Non-Profit Company
 
Creator Tonis (Bucea-Manea), Rocsana
Gurgu, Elena
 
Subject —
—
M31, M37
 
Description This article is an idea about the new social media seen as a phenomenon of socializing on the Internet, specific to the last years. We believe that this phenomenon influences the daily activity of each person, carried out within the institutionalized or free time. Social media have become the channel of direct communication between companies and consumers, and that is why companies need to pay great importance to the strategic online marketing plan and allocate the funds needed for its development.We think, like most academics and researchers, that social networks have become the cheapest and most active form of customer communication and a tool for developing and deploying online businesses. Once again, it is true that technology does not help us if we forget about the main asset of the companies, the human resource. We strongly believe and sustain the idea that the success of social networks is based on the social human character or brain. By communicating, each of us looks into the mirror of the society we live in, and we expect continuous confirmation of our way of thinking, behaving, talking, etc. This is the axis on which SM is based.In this article, we are explaining in detail that the online businesses need to avoid the frequent mistakes made in commercializing through social media channels.
 
Publisher Spiru Haret University
 
Contributor —
 
Date 2018-09-28
 
Type info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
—
—
 
Format application/pdf
text/html
 
Identifier http://ojs.spiruharet.ro/index.php/jedep/article/view/18735
10.26458/jedep.v7i3.592
 
Source Journal of Economic Development, Environment and People; Vol 7, No 3 (2018); 32-48
2285-3642
 
Language eng
 
Relation http://ojs.spiruharet.ro/index.php/jedep/article/view/18735/pdf
http://ojs.spiruharet.ro/index.php/jedep/article/view/18735/html
 
Coverage —
—
—
 
Rights Copyright (c) 2018 Rocsana Tonis (Bucea-Manea)
http://creativecommons.org/licenses/by-nc-sa/4.0