Record Details

Marketing Challenges Small and Medium Enterprises (SME) are facing in South Africa

The Journal of Accounting and Management

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Field Value
 
Title Marketing Challenges Small and Medium Enterprises (SME) are facing in South Africa
 
Creator van Scheers, Louise; University of South Africa
 
Subject South African SMEs Marketing challenges SMEs Lack of marketing skills
 
Description The aim of the research was to establish which marketing challenges SMEs are facing and whether these challenges contribute to the high business failure rate in South Africa.  The conducted research has established that lack of marketing skills knowledge of the following marketing factors:  analysing competition; establishing product demand; poor location of the small business; ineffective marketing of products and lack of market knowledge are causing business failure in South Africa.  The conclusion is that a positive correlation exists between lack of marketing skills and business failure in South Africa.   This research undertook quantitative research design as the purpose of this study was to establish marketing skills challenges facing South African SMEs. A sample of 1 000 small business owners was randomly selected from a list supplied by the Department of Trade and Industry. The South African challenge is to improve the marketing skills of SME owners as small businesses are considered to be the panacea for South Africa’s unemployment problems.  SMEs contribute significantly to job creation, social stability and economic welfare and it is therefore important that their marketing skills be developed with training their marketing skills.
 
Publisher The Journal of Accounting and Management
 
Contributor University of South Africa
 
Date 2018-12-11
 
Type Peer-reviewed Article
 
Format application/pdf
 
Identifier http://journals.univ-danubius.ro/index.php/jam/article/view/4471
 
Source The Journal of Accounting and Management; Vol 8, No 1 (2018): JAM
 
Language en
 
Rights The author fully assumes the content originality and the holograph signature makes him responsible in case of trial.