Record Details

3-in-1 Soap Demand among Generation Y Consumers in Bangkok Metropolitan Area

WMS Journal of Management

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Title 3-in-1 Soap Demand among Generation Y Consumers in Bangkok Metropolitan Area
 
Creator Kiatsongsak, Dhananya
Tubtimcharoon, Nata
 
Description This research is conducted in quantitative method in order 1) to investigate the purchasing behaviors of soap among Generation Y consumers 2) to investigate the demand for 3-in-1 soap among Generation Y consumers in Bangkok Metropolitan area. In the study of the marketing strategy will be associated with the marketing mix or 4P’s, i.e. product, price, place and promotion. The research instrument for this study is questionnaire. Related statistics used in analyzing data include descriptive statistics and cross-tabulations.The results showed that consumers have a positive demand for 3-in-1 soap product. The marketing mix factors were scored at a high level in all aspects as follows: price, product, place, and promotion.
 
Publisher วารสารการจัดการ มหาวิทยาลัยวลัยลักษณ์
WMS Journal of Management
 
Date 2015-09-01
 
Type info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
Original Articles Commentary
 
Format application/pdf
 
Identifier https://tci-thaijo.org/index.php/wms/article/view/52114
 
Source วารสารการจัดการ มหาวิทยาลัยวลัยลักษณ์; Vol 4 No 3 (2015): September - December 2015; 1-8
WMS Journal of Management; Vol 4 No 3 (2015): September - December 2015; 1-8
2286-718X
 
Language eng
 
Relation https://tci-thaijo.org/index.php/wms/article/view/52114/43193
 
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