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PENGARUH ATRIBUT PRODUK YANG DIPERTIMBANGKAN DALAM PEMILIHAN PRODUK DEPOSITO PERBANKAN TERHADAP KEPERCAYAAN DAN DAMPAKNYA PADA LOYALITAS NASABAH

KINERJA: Journal of Business and Economics

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Title PENGARUH ATRIBUT PRODUK YANG DIPERTIMBANGKAN DALAM PEMILIHAN PRODUK DEPOSITO PERBANKAN TERHADAP KEPERCAYAAN DAN DAMPAKNYA PADA LOYALITAS NASABAH
 
Creator Suhardi, Gunarto
 
Subject —
 
Description Trust is the critical element in banking product. Without consumer trust, banking industry will face a difficulties to create a true loyalty. Attribute product can help banking industry to create consumer trust by creating a product which has an important attribute by which consumer make a consideration whether the bank is credible or not. The aim of this research is to find out attribute that is important in consumer persepective and how would those attribute affecting their trust and their loyalties to the bank. Exploratory factor analysis was used to find the most important attribute product. The exploratory factor analysis result then analyized with structural equation modeling to calculate the effect of the important attribute to the consumer trust and loyalty. As a result, they are 2 factor which are Flexibility factor and Bank Competencies factor as an important attribute product which has affected trust and loyalty as well.Keywords : trust, banking, attribute product, loyalty, deposito
 
Publisher Faculty of Economics Universitas Atma Jaya Yogyakarta
 
Contributor —
 
Date 2017-11-08
 
Type info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
Peer-reviewed Article
 
Format application/pdf
 
Identifier https://ojs.uajy.ac.id/index.php/kinerja/article/view/1393
10.24002/kinerja.v12i1.1393
 
Source KINERJA; Vol 12, No 1 (2008): Kinerja; 100-109
2549-1709
0853-6627
 
Language eng
 
Relation https://ojs.uajy.ac.id/index.php/kinerja/article/view/1393/1071
 
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