Record Details

POWER OF ADVERTISEMENTS ON BUYING HABIT OF WOMEN

Journal of Research in Management & Technology

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Field Value
 
Title POWER OF ADVERTISEMENTS ON BUYING HABIT OF WOMEN
 
Creator Beevi, Fathima Adeela
 
Subject Advertisement; Mass Media; Buying Behaviour
 
Description Advertisement is a paid form of non- personal communication that is transmitted through mass media such as television, radio, newspapers, magazines, direct mail, vehicles and outdoor displays. It had some hidden power to create attraction among consumers towards a particular product and made some intention in the mind of consumers to buy a particular product. This study mainly focused on the buying behaviour of women, they had more interest in shopping and advertisements rather than men and influence of advertisement in their buying decisions. For this, 130 women consumers were purposefully selected and their responses were collected through structured questionnaires and also used different books, journals, websites etc. The study discovered that the advertisements attracted the women consumers and it affect positively in their buying decisions too.
 
Publisher Abhinav-International Monthly Refereed Journal Of Research In Management & Technology (Online ISSN 2320-0073)
 
Contributor —
 
Date 2014-07-12
 
Type info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
Peer-reviewed Article
 
Format application/pdf
 
Identifier http://abhinavjournal.com/journal/index.php/ISSN-2320-0073/article/view/346
 
Source Abhinav-International Monthly Refereed Journal Of Research In Management & Technology (Online ISSN 2320-0073); Vol 3, No 7 (2014): Abhinav-International Monthly Refereed Journal Of Research In Management & Technology (Online ISSN 2320-0073); 1-7
2320-0073
 
Language eng
 
Relation http://abhinavjournal.com/journal/index.php/ISSN-2320-0073/article/view/346/pdf_89
 
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