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Relationships among school service qualities, innovation management and student retention via school image: The case of public junior-high schools in Taoyuan City, Taiwan

Journal of Social and Administrative Sciences

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Title Relationships among school service qualities, innovation management and student retention via school image: The case of public junior-high schools in Taoyuan City, Taiwan
 
Creator LIU, Hsiang-Hsi
CHENG, Hsiao-Hui;

Master of Graduate Institute of International Business, National Taipei University
 
Subject Market orientation, School service qualities; School innovation management, School image; School student retention; Recursive model.
A21; I20; O30.
 
Description Abstract. This study investigates the causal relationships among service quality, innovation management, organization image, and student retention for public junior high schools. Empirical results indicate that school image mediates the relationships between the antecedents (school service quality and innovation management) and student retention, moreover the relationships between innovation management and student retention are much stronger in comparison. School service quality has a stronger direct effect on student retention than through school image. Regarding innovation management, the indirect through school image is stronger than the direct effect to student retention.Keywords. Market orientation, School service qualities, School innovation management, School image, School student retention, Recursive model.JEL. A21, I20, O30.
 
Publisher Journal of Social and Administrative Sciences
Journal of Social and Administrative Sciences
 
Contributor —
 
Date 2018-06-18
 
Type info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
—
 
Format application/pdf
 
Identifier http://www.kspjournals.org/index.php/JSAS/article/view/1636
10.1453/jsas.v5i2.1636
 
Source Journal of Social and Administrative Sciences; Vol 5, No 2 (2018): June; 81-97
Journal of Social and Administrative Sciences; Vol 5, No 2 (2018): June; 81-97
2149-0406
 
Language eng
 
Relation http://www.kspjournals.org/index.php/JSAS/article/view/1636/1670
http://www.kspjournals.org/index.php/JSAS/article/downloadSuppFile/1636/816
 
Rights Copyright (c) 2018 Journal of Social and Administrative Sciences
http://creativecommons.org/licenses/by-nc/4.0