Since 2014
Online Consumer Trust: Trends in Research
Journal of Technology Management & Innovation
View Archive Info| Field | Value | |
| Title |
Online Consumer Trust: Trends in Research
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| Creator |
Bauman, Antonina
Bachmann, Reinhard |
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| Subject |
—
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| Description |
This paper presents the literature review of studies published in 2004-2014 (Web 2.0 period) in the area of consumer online trust. Based on the content analysis of 138 papers, this study highlights three major research themes: (1) trust models, (2) technological, and (3) social factors impacting online trust. It also explores topics in each major theme found in direct studies of online consumer trust. Since this literature review uses the concept-centric approach, it points out not only the major trends in research but also three understudied areas: (1) green trust, (2) trust recovery, and (3) the role of ethics in developing online trust.
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| Publisher |
Facultad de EconomÃa y Negocios, Universidad Alberto Hurtado
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| Contributor |
online trust, research trends, literature review
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| Date |
2017-07-22
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| Type |
info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion — |
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| Format |
application/pdf
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| Identifier |
http://www.jotmi.org/index.php/GT/article/view/2456
10.4067/S0718-27242017000200008 |
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| Source |
Journal of Technology Management & Innovation; Vol 12, No 2 (2017); 69-79
Journal of Technology Management & Innovation; Vol 12, No 2 (2017); 69-79 0718-2724 |
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| Language |
eng
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| Relation |
http://www.jotmi.org/index.php/GT/article/view/2456/1079
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| Rights |
Copyright (c) 2017 Journal of Technology Management & Innovation
http://creativecommons.org/licenses/by/4.0 |
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