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Pengaruh Citra Merek dan Pandangan Kualitas Terhadap Kepercayaan Konsumen Pada McDonald’s Bandung

Jurnal Ecodemica

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Title Pengaruh Citra Merek dan Pandangan Kualitas Terhadap Kepercayaan Konsumen Pada McDonald’s Bandung
 
Creator Yolanda, Elsa
Alamsyah, Doni Purnama
 
Subject —
 
Description ABSTRACT  - Build consumer trust in the company is very important, variable brand image and pe rceived quality of the view one of the variables in Indonesia owned franchises such as McDonald's. The purpose of this study was to determine the influence of brand image and perceived quality for consumer trust. Sampleof 100 respondentswereused, namelyconsumerswhopurchaseproductsMcDonald's. The method of research used descriptive and regression  analysis  includes  quantitative  validity  and  reliability,  the  classic  assumption  test, multiple regression analysis, determination test, correlation coefficient test, F test. The results prove that the two independent variables brand image, and perceived quality has a positive and significant effect on the dependent variable is consumer trust in McDonald's. Greatest positive effect on consumer confidence is the variable perceived quality. Keywords:  brand image, perceived quality 
 
Publisher LPPM Universitas BSI
 
Contributor —
 
Date 2016-03-10
 
Type info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
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Format application/pdf
 
Identifier http://ejournal.bsi.ac.id/ejurnal/index.php/ecodemica/article/view/144
10.31311/jeco.v1i2.144
 
Source Jurnal ECODEMICA; Vol 1, No 2 (2013): Jurnal ECODEMICA; 75-83
Jurnal Ecodemica: Jurnal Ekonomi, Manajemen, dan Bisnis; Vol 1, No 2 (2013): Jurnal ECODEMICA; 75-83
2549-8932
2355-0295
 
Language ind
 
Relation http://ejournal.bsi.ac.id/ejurnal/index.php/ecodemica/article/view/144/120
 
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