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Moroccan consumer behavior during the introduction of participatory banks

Journal of Economics Bibliography

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Title Moroccan consumer behavior during the introduction of participatory banks
 
Creator BENNANI, Bouchra;

Research Laboratory in Management, Information and Governance in FSJES-Ain Sebaa, Hassan II University. Morocco. Email: b.bennani2001@gmail.com


ELMKADMI, Fatima Z.; Research Laboratory in Management, Information and Governance in FSJES-Ain Sebaa, Hassan II University. Morocco. Email: fatimazahra.elmkadmi@gmail.com
 
Subject Participatory banking; Islamic finance; Consumer behavior.
G21; G30; G39.
 
Description Abstract. Nowadays, participatory banks have emerged in Morocco and they are finally operational. Bank Al Maghrib gives the green light to five of them. Not only fierce competition between them, but also with conventional banks. An environment conditioned by the implementation of a marketing strategy that will be used by the participating banks.The purpose of this article is to analyze the results of the work done in this area. This contribution aims at first identifying the state of Islamic finance in Morocco, and second, to study the behavior of a demanding consumer.Keywords. Participatory banking, Islamic finance, Consumer behavior.JEL. G21, G30, G39.
 
Publisher Journal of Economics Bibliography
 
Contributor —
 
Date 2018-07-18
 
Type info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
Peer-reviewed Article
 
Format application/pdf
 
Identifier http://www.kspjournals.org/index.php/JEB/article/view/1690
10.1453/jeb.v5i2.1690
 
Source Journal of Economics Bibliography; Vol 5, No 2 (2018): June; 129-136
2149-2387
 
Language eng
 
Relation http://www.kspjournals.org/index.php/JEB/article/view/1690/1663
http://www.kspjournals.org/index.php/JEB/article/downloadSuppFile/1690/871
 
Rights Copyright (c) 2018 Journal of Economics Bibliography
http://creativecommons.org/licenses/by-nc/4.0