Record Details

Development of a competitive intelligence maturity model: Insights from Moroccan companies

Journal of Intelligence Studies in Business

View Archive Info
 
 
Field Value
 
Title Development of a competitive intelligence maturity model: Insights from Moroccan companies
 
Creator Oubrich, Mourad
Hakmaoui, Abdelati
Bierwolf, Robert
Haddani, Mouna
 
Subject Marketing, Management
Competitive intelligence, maturity model, information, competitive advantage, moroccan companies
 
Description This paper aims to assess the maturity level of competitive intelligence (CI) in Moroccan companies, so as to improve theirs practices, and to justify their investment in competitive intelligence. To do so, we have identified the maturity model based on a comprehensive review of recent literature. The objectives of this paper are threefold: (1) to determine the major purposes of a CI maturity model (CIMM), (2) to identify the types of CI dimensions and levels of maturity, (3) to evaluate Moroccan companies in terms of CI practice. Our approach is to develop a conceptual framework of the CI maturity model that articulates (1) dimensions of CI, and (2) maturity levels of CI. We note that little attention has been given in previous research to how CI is actually conducted in Moroccan companies. For this purpose, an empirical study was conducted. The results discuss various perspectives and insights from a competitive intelligence maturity model point of view in the Moroccan context. The results show that the majority of the Moroccan companies are in an early stage of the CI levels, where the CI practice is only to employ environment scanning and the competition in the business environment is not intense. We also note the absence of CI structure at this level. Most of these Moroccan companies are not able to cope with changes in the business environment. The CI systems and processes are released on an irregular basis. This study is the first to investigate the Competitive Intelligence Maturity Model (CIMM) in the Moroccan context. The findings of this research show that there are six CI dimensions (CI culture of an organization; CI deliverables; CI sourcing; CI cycle; CI investment in terms of resources; CI users and CI application) that should be taken into account in CI implementation with regard to the CI level (early, mid, world class).
 
Publisher Adhou Communication AB
 
Contributor —
 
Date 2018-04-10
 
Type info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
—
empirical
 
Format application/pdf
 
Identifier https://ojs.hh.se/index.php/JISIB/article/view/303
10.37380/jisib.v8i1.303
 
Source Journal of Intelligence Studies in Business; Vol 8, No 1 (2018): Journal of Intelligence Studies in Business
2001-015X
2001-0168
10.37380/jisib.v8i1
 
Language eng
 
Relation https://ojs.hh.se/index.php/JISIB/article/view/303/184
 
Rights Copyright (c) 2018 Journal of Intelligence Studies in Business
http://creativecommons.org/licenses/by-nc-nd/4.0