Since 2014
MARKETING ON POLITICS AND PUBLIC LEADERSHIP
Journal of Management and Entrepreneurship
View Archive Info| Field | Value | |
| Title |
MARKETING ON POLITICS AND PUBLIC LEADERSHIP
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| Creator |
Purwanto, Purwanto
Sutanto, Eddy Madiono Indahingwati, Asmara |
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| Subject |
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Political marketing, political will, performance, public leadership. |
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| Description |
This study examines the influence of political marketing and political will on public leadership and individual performance. The sample used is the people in Surabaya as many as 265 with a random sampling method. Amos 21 is used to test the indirect effect by using bootstrap test. The result of the research shows that political marketing and political will have a significant influence to the success of gaining public leadership, political marketing and marketing will have no significant effect on performance, and public leadership has a significant effect on performance. For the indirect influence, political marketing and political will on individual performance are mediated by public leadership.
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| Publisher |
Institute of Research and Community Outreach - Petra Christian University
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| Contributor |
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| Date |
2018-04-03
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| Type |
info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion — |
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| Format |
application/pdf
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| Identifier |
http://jurnalmanajemen.petra.ac.id/index.php/man/article/view/20619
10.9744/jmk.20.1.53-62 |
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| Source |
Jurnal Manajemen dan Kewirausahaan; Vol 20, No 1 (2018): MARCH 2018; 53-62
1411-1438 |
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| Language |
eng
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| Relation |
http://jurnalmanajemen.petra.ac.id/index.php/man/article/view/20619/19418
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| Coverage |
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| Rights |
Copyright (c) 2018 Jurnal Manajemen dan Kewirausahaan
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