Record Details

Business intelligence for social media interaction in the travel industry in Indonesia

Journal of Intelligence Studies in Business

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Field Value
 
Title Business intelligence for social media interaction in the travel industry in Indonesia
 
Creator Yulianto, Michael
Girsang, Abba Suganda
Rumagit, Reinert Yosua
 
Subject Marketing, Information Systems
Business intelligence, lexicon based classification, sentiment analysis, social media 1.
 
Description Electronic ticket (eticket) provider services are growing fast in Indonesia, makingthe competition between companies increasingly intense. Moreover, most of them have the sameservice or feature for serving their customers. To get back the feedback of their customers, manycompanies use social media (Facebook and Twitter) for marketing activity or communicatingdirectly with their customers. The development of current technology allows the company totake data from social media. Thus, many companies take social media data for analyses. Thisstudy proposed developing a data warehouse to analyze data in social media such as likes,comments, and sentiment. Since the sentiment is not provided directly from social media data,this study uses lexicon based classification to categorize the sentiment of users’ comments. Thisdata warehouse provides business intelligence to see the performance of the company based ontheir social media data. The data warehouse is built using three travel companies in Indonesia.As a result, this data warehouse provides the comparison of the performance based on the socialmedia data.
 
Publisher Journal of Intelligence Studies in Business
 
Contributor —
 
Date 2018-09-05
 
Type info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
—
Empirical
 
Format application/pdf
 
Identifier https://ojs.hh.se/index.php/JISIB/article/view/323
 
Source Journal of Intelligence Studies in Business; Vol 8, No 2 (2018): Journal of Intelligence Studies in Business
2001-015X
2001-0168
 
Language eng
 
Relation https://ojs.hh.se/index.php/JISIB/article/view/323/pdf
 
Rights Copyright (c) 2018 Journal of Intelligence Studies in Business
http://creativecommons.org/licenses/by-nc-nd/4.0