Since 2014
Journal of Management and Training for Industries
View Archive Info| Field | Value | |
| Title |
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Research on Consumers’ Judging Process for Price |
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| Creator |
Zhou, pp.14-22. Yehua; Nishinippon Institute of Technology
Yamagata, Hiromi |
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| Subject |
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| Description |
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AbstractThe purpose of this paper is to discuss the irrationality of the consumers in their purchasing behavior. The former of this paper verifies the effect of price down on the consumers. As a result, he data shows that price down in Japan functions as a significant factor in promoting sales. The latter part of this paper investigated the relatively effective indication method for pricing down of merchandise. The discounted price indicated by a percentage has more impact on consumers in the case of expensive merchandise, while for relatively cheaper, it is better to mark the amount of the price rather than the discount rate in order to attract the attention of consumers. |
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| Publisher |
The Institute of Industrial Applications Engineers, Japan
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| Contributor |
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| Date |
2018-10-01
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| Type |
info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion — |
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| Format |
application/pdf
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| Identifier |
https://www2.ia-engineers.org/JMTI/index.php/jmti/article/view/522
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| Source |
Journal of Management and Training for Industries; Vol 5, No 2
Journal of Management and Training for Industries; Vol 5, No 2 2188-2274 2188-8728 |
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| Language |
jpn
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| Relation |
https://www2.ia-engineers.org/JMTI/index.php/jmti/article/view/522/55
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| Rights |
Authors who publish with this journal agree to the following terms:Authors retain copyright and grant the journal right of first publication with the work simultaneously licensed under a Creative Commons Attribution License that allows others to share the work with an acknowledgement of the work's authorship and initial publication in this journal.Authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the journal's published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgement of its initial publication in this journal.Authors are permitted and encouraged to post their work online (e.g., in institutional repositories or on their website) prior to and during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of published work (See The Effect of Open Access).
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