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The Relationship between Leadership Traits, Market Orientation and Corporate Culture on Customer’s Retention on Quasi-Government Organizations in The U.S Virgin Islands

Journal of Business Theory and Practice

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Title The Relationship between Leadership Traits, Market Orientation and Corporate Culture on Customer’s Retention on Quasi-Government Organizations in The U.S Virgin Islands
 
Creator Flemming, Paul L.
 
Description This paper examines the relationships between transformational leadership, market orientation and corporate culture in customer retention in quasi-government organizations. The purpose of this research is to identify and examine this synergistic fit that was not researched as a combination in previous literature. In recent years, small business owners have realized the importance of strategic leadership in achieving both shareholders and stakeholders interest. A comparison of quasi-government organizations reveals that, in the U.S. Virgin Islands, market orientation leads to higher customer retention, knowledge competence, enhanced market-based innovations and higher profit margins. A hybrid of the three organizational phenomenon is critical findings of this study. This paper will further examine the three pillows associated profitable organizations: leadership, market orientation, and corporate culture. The findings of this research will have significant implications for strategic business unit’s managers who relies on economic forecast to maximize financial returns in quasi-government agencies.
 
Publisher SCHOLINK INC.
 
Contributor —
 
Date 2018-08-02
 
Type info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
Peer-reviewed Article
 
Format application/pdf
 
Identifier http://www.scholink.org/ojs/index.php/jbtp/article/view/1511
10.22158/jbtp.v6n3p226
 
Source Journal of Business Theory and Practice; Vol 6, No 3 (2018); p226
2329-2644
2372-9759
 
Language eng
 
Relation http://www.scholink.org/ojs/index.php/jbtp/article/view/1511/1667
 
Rights Copyright (c) 2018 Paul L. Flemming
http://creativecommons.org/licenses/by/4.0