Since 2014
Business Strategy Analysis—Lenovo
Journal of Business Theory and Practice
View Archive Info| Field | Value | |
| Title |
Business Strategy Analysis—Lenovo
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| Creator |
Guo, Yunli
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| Description |
Business Strategy is a set of decision-making and actions that help the company to gain competitive advantage and to win competition. Strategy Choice is to decide which best strategy to choose. In this paper, I would like to use SWOT analysis in order to identify Lenovo’s resource strength, weakness, opportunities and threats in PC marketing. A SWOT analysis is a method for assessing organization’s current position in order to plan action and resources appropriately. There are also certain researches on Lenovo’s Customer Care Policy, and through investigations and analysis to identify whether they have a good customer care policy and whether they meet the customers’ needs and satisfactions. Finally, identify the area need improve that can help company better meet customer needs and satisfactions, and help company have improvement on its operation and development.
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| Publisher |
SCHOLINK INC.
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| Contributor |
—
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| Date |
2018-08-15
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| Type |
info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion Peer-reviewed Article |
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| Format |
application/pdf
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| Identifier |
http://www.scholink.org/ojs/index.php/jbtp/article/view/1533
10.22158/jbtp.v6n3p245 |
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| Source |
Journal of Business Theory and Practice; Vol 6, No 3 (2018); p245
2329-2644 2372-9759 |
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| Language |
eng
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| Relation |
http://www.scholink.org/ojs/index.php/jbtp/article/view/1533/1684
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| Rights |
Copyright (c) 2018 Yunli Guo
http://creativecommons.org/licenses/by/4.0 |
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