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Advertising quality and market share
Journal of Economics and Business - SPOUDAI
View Archive Info| Field | Value | |
| Title |
Advertising quality and market share
Advertising quality and market share |
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| Creator |
Πέκκα - Οικονόμου, Βικτωρία
Σολδάτος, Γεράσιμος Θ. |
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| Subject |
Διαφήμιση; Έρευνα; Ποιότητα
Advertising; Research; Quality |
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| Description |
This paper utilizes a signaling-game approach to advertising and concludes that advertising is a means of increasing profits and not an instrument of consumer preferences manipulation. It also concludes that advertised brands should offer to the consumer something original and if not, then offer what more or less the rival do. |
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| Publisher |
University of Piraeus
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| Date |
1999-01-01
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| Type |
info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion — |
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| Format |
application/pdf
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| Identifier |
http://spoudai.unipi.gr/index.php/spoudai/article/view/1099
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| Source |
SPOUDAI - Journal of Economics and Business; Vol 49, No 1-4 (1999); 67-76
2241-424X 1105-8919 |
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| Language |
eng
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| Relation |
http://spoudai.unipi.gr/index.php/spoudai/article/view/1099/1178
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| Rights |
Copyright (c) 1999 SPOUDAI - Journal of Economics and Business
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