Since 2014
Linkages between Marketing Mix Components and Customer Satisfaction: An analysis on Google in Hanoi, Vietnam
Journal of Economics and Business Research
View Archive Info| Field | Value | |
| Title |
Linkages between Marketing Mix Components and Customer Satisfaction: An analysis on Google in Hanoi, Vietnam
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| Creator |
Thieu, Bui Trung
Hieu, Nguyen Thi Minh Huyen, Nguyen Thi Le Binh, Pham Chau Hoang, Nguyen Vu |
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| Subject |
Marketing mix, Customer Satisfaction, Google Inc., Vietnam, quota sampling.
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| Description |
Using SPSS and AMOS to conduct descriptive analysis and hypothetical analysis (t-test, one-way ANOVA and Regression), the study evaluates the importance of Marketing mix factors (4Ps) on Customer satisfaction of Google customers, using large-scale survey inHanoi,Vietnamto generate primary data. Some “quotas” were built as quota sampling was used. Further, research implications, limitations and suggestions were mentioned respectively.
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| Publisher |
Journal of Economics and Business Research
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| Contributor |
—
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| Date |
2018-03-14
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| Type |
info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion Peer-reviewed Article |
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| Format |
application/pdf
application/pdf |
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| Identifier |
http://www.uav.ro/jour/index.php/jebr/article/view/897
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| Source |
Journal of Economics and Business Research; Vol 23, No 1 (2017): J of Economics and Business Research; 123 - 148
2069-9476 2068-3537 |
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| Language |
eng
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| Relation |
http://www.uav.ro/jour/index.php/jebr/article/view/897/pdf
http://www.uav.ro/jour/index.php/jebr/article/view/897/Modification%20Statement |
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| Rights |
Copyright (c) 2018 Journal of Economics and Business Research
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