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Evaluating the Factors Affecting the Attitudes of Customers Towards Acceptance of Islamic Banking in Pakistan

International Journal of Business Studies Review

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Title Evaluating the Factors Affecting the Attitudes of Customers Towards Acceptance of Islamic Banking in Pakistan
 
Creator Muhammad Kaleem, Muhammad Haider, Mehboob-ur-Rashid Hafiz Ullah, Humera Manzoor
 
Description  
Banking industry is considered the backbone of an economy and the Islamic Banking (IB) industry also serves the same role along with spiritual satisfaction of the customers in Pakistan. In this regard, it is widely held by important studies that demand and supply side analysis for IB industry holds a key position in understanding the needs and preferences of IB customers. Therefore, this aims to measure the impact of flaws of interest-based banking, religious beliefs, Sharia board influence and awareness of Islamic banking in determining the attitudes of Muslims towards Islamic banking system. A survey was conducted from 150 customers of KP of Meezan Bank Limited and The Bank of Khyber based on their availability. The results of the regression analysis for relationship of these variables suggest that Awareness of Islamic banking (AW) has a Positive impact on AIB and educating customers regarding the basic knowledge of IB results in high level of customer acceptance. The results also support the role of Sharia Board Influence and, hence, suggest that customers are interested in the Sharia viability of Islamic banks, and for the reason an enhance level of Sharia board influence to ensure compliance to Sharia guidelines and principals. Religious Beliefs are also found significant with Acceptance of Islamic Banking (AIB) and implies that the emotional attachments of customers with religion increases the possibility of the customer to do business with IBs. AIB is directly related to FC and a high level of perception regarding flaws in conventional banking system results in enhanced intentions of customers towards banking with IBs.
 
Publisher KUST
 
Date 2017-06-05
 
Type info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
 
Format application/pdf
 
Identifier http://intjourbsr.org/index.php/ijbsr/article/view/54
 
Source International Journal of Business Studies Review; Vol 2 No 1 (2017); 53-65
2521-0068
 
Language eng
 
Relation http://intjourbsr.org/index.php/ijbsr/article/view/54/47