Record Details

Analysing Design Features of Food Product Packaging through Consumers’ Choices

International Journal of Economic Practices and Theories

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Field Value
 
Title Analysing Design Features of Food Product Packaging through Consumers’ Choices
 
Creator Giușcă, Smaranda
 
Subject Marketing
design, food product, packaging
L66, M39
 
Description Packaging influences the consumers’ opinion and choices. This means that besides its functions of protection, containment, information, packaging must also fulfil of the role of advertiser and seller by appealing to the consumer’s aesthetic preferences through its design. An exploratory study is conducted by allowing consumers to choose their favourite food product packaging regardless of their opinion on the product contained. Their opinions are analysed according to the packaging design feature that attracted them. Results showed very diverse preferences. The high number of sugar products and non-alcoholic beverages present in the consumers’ choices underline the power of attractive design when the products belong to a product group with stiff competition. For some respondents, responses regarding the design features of packaging were in correlation with their opinion and preference for the food product itself. Consumers’ interest in ecology related features of packaging is low but expected to increase.
 
Publisher International Journal of Economic Practices and Theories
 
Contributor —
 
Date 2015-04-01
 
Type info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
Peer-reviewed Article
 
Format application/pdf
 
Identifier http://www.ijept.org/index.php/ijept%20/article/view/Analysing_Design_Features_of_Food_Product_Packaging_through_Consumers_Choices
 
Source International Journal of Economic Practices and Theories; Vol 5, No 2 (2015); 124-129
2247 – 7225
 
Language eng
 
Relation http://www.ijept.org/index.php/ijept%20/article/view/Analysing_Design_Features_of_Food_Product_Packaging_through_Consumers_Choices/pdf_95