Record Details

A STUDY ON CONSUMERS’ ATTITUDE TOWARDS F-COMMERCE IN TIRUCHIRAPPALLI DISTRICT

International Journal of Management and Social Sciences

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Field Value
 
Title A STUDY ON CONSUMERS’ ATTITUDE TOWARDS F-COMMERCE IN TIRUCHIRAPPALLI DISTRICT
 
Creator Reka, G.; Assistant professor, Department of Commerce, Jamal Mohamed College, Tiruchirappalli, Tamil Nadu, India.
 
Subject —
Social Commerce, F-Commerce, Facebook, Consumer Behavior, UTAUT, Attitude.
Social Commerce
 
Description In ecommerce terminology, Facebook commerce is a strategy that focuses on developing or designing ecommerce content and storefront sites within the Facebook social networking site. This paper is an attempt to examine the extent of facebook in making /influencing buying decision of customers. This study is conducted by convenience sampling method and minimum sample size for the study is 600.
 
Publisher SPEAK Foundation
 
Contributor —
 
Date 2018-09-20
 
Type info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
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This study is mainly descriptive, designed to describe the consumers’ attitude towards f-commerce.
 
Format application/pdf
 
Identifier http://journals.foundationspeak.com/index.php/ijmss/article/view/528
 
Source INTERNATIONAL JOURNAL OF MANAGEMENT AND SOCIAL SCIENCES (IJMSS); Vol 8, No 1.1 (2018): IJMSS - SEP 8(1.1) Special Issue 2018; 57-60
2349-9761
2249-0191
 
Language eng
 
Relation http://journals.foundationspeak.com/index.php/ijmss/article/view/528/347
 
Coverage India
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Facebook users in Tiruchirappalli were the targeted respondents. The targeted respondents are Facebook users who have purchasing through Facebook.
 
Rights Copyright (c) 2018 INTERNATIONAL JOURNAL OF MANAGEMENT AND SOCIAL SCIENCES (IJMSS)
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