Since 2014
A STUDY ON CUSTOMER PREFERENCE TOWARDS DIRECT TO HOME (DTH) SERVICES WITH REFERENCE TO TIRUCHIRAPPALLI DISTRICT
International Journal of Management and Social Sciences
View Archive Info| Field | Value | |
| Title |
A STUDY ON CUSTOMER PREFERENCE TOWARDS DIRECT TO HOME (DTH) SERVICES WITH REFERENCE TO TIRUCHIRAPPALLI DISTRICT
|
|
| Creator |
Ali, E. Mubarak; Head & Associate Professor, PG & Research Dept. of Commerce, Jamal Mohamed College (Autonomous) Trichy - 20, Tamil Nadu, India.
Rasith, A. Mohamed; Ph.D. Research Scholar in Commerce (FT), Jamal Mohamed College (Autonomous), Trichy, Tamil Nadu, India. |
|
| Subject |
—
DTH, Service Provider, Digital and Analog, Developments of DTH, Satellite, Television. Management |
|
| Description |
In the field of Median and entertainment Industry digitalization in the recent changed the working and viewing pattern. The new era in the fields like television, music, Publishing and film industries gradually shifting to new technology. Television, movies, newspapers, magazines and other print forms were modified with the inventions of Phones and Tablets with advanced technology. Direct to Home (DTH) refers to the receiving satellite signals on a TV with individual dish in a home. DTH is famous for both analog and digital transmission services, which includes visual and audio signal. This paper describes the development of DTH services, Need and demand for the DTH and also explains the customer preference and satisfaction on DTH services in Tiruchirappalli District.
|
|
| Publisher |
SPEAK Foundation
|
|
| Contributor |
—
|
|
| Date |
2018-09-20
|
|
| Type |
info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion — The sample has been selected on the basis of Disproportionate Stratified Random Sampling method |
|
| Format |
application/pdf
|
|
| Identifier |
http://journals.foundationspeak.com/index.php/ijmss/article/view/517
|
|
| Source |
INTERNATIONAL JOURNAL OF MANAGEMENT AND SOCIAL SCIENCES (IJMSS); Vol 8, No 1.1 (2018): IJMSS - SEP 8(1.1) Special Issue 2018; 11-14
2349-9761 2249-0191 |
|
| Language |
eng
|
|
| Relation |
http://journals.foundationspeak.com/index.php/ijmss/article/view/517/336
|
|
| Coverage |
India
— 225 respondents from Urban, Semi Urban and Rural areas of Tiruchirappalli District. |
|
| Rights |
Copyright (c) 2018 INTERNATIONAL JOURNAL OF MANAGEMENT AND SOCIAL SCIENCES (IJMSS)
— |
|