Record Details

CONSUMERS’ PERCEPTION TOWARDS GREEN PRODUCTS IN KARUR DISTRICT OF TAMILNADU

International Journal of Management and Social Sciences

View Archive Info
 
 
Field Value
 
Title CONSUMERS’ PERCEPTION TOWARDS GREEN PRODUCTS IN KARUR DISTRICT OF TAMILNADU
 
Creator Nanjappa, Chi; Assistant Professor and Research Supervisor, PG and Research Department of Commerce, Kongu College of Arts and Science, Karur, Tamil Nadu, India.
Padma, P.; Ph.D. Part Time Research Scholar, PG and Research Department of Commerce, Valluvar College of Science & Management, Karur, Tamil Nadu, India.
 
Subject —
Green products, Consumers, Awareness Perception, Reusable Products, Agriculture, Deforestation.
Management
 
Description India is the second largest country in the case of population. Due to excessive extraction of natural resources, use of heat emitting instruments and deforestation, nature is causing some drastic effects on India. Hence, everyone has diverted their attention towards the protection of environment thereby keeping them protected from the ill effects of diseases and natural calamities. In order to protect the environment, people are changing their attitude towards the purchase of environmentally friendly products i.e. green products. In this background, it has been decided to carry out a research on the perception level of consumers towards green products in Karur district of Tamil Nadu. For the purpose of analysis, data has been collected from 100 respondents and was analyzed by using percentage analysis and Chi-Square Test and Ranking Analysis. The study concludes with findings and suitable suggestions.
 
Publisher SPEAK Foundation
 
Contributor —
 
Date 2018-09-20
 
Type info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
—
Primary Study
 
Format application/pdf
 
Identifier http://journals.foundationspeak.com/index.php/ijmss/article/view/538
 
Source INTERNATIONAL JOURNAL OF MANAGEMENT AND SOCIAL SCIENCES (IJMSS); Vol 8, No 1.1 (2018): IJMSS - SEP 8(1.1) Special Issue 2018; 97-100
2349-9761
2249-0191
 
Language eng
 
Relation http://journals.foundationspeak.com/index.php/ijmss/article/view/538/357
 
Coverage —
—
Primary data has been collected from 100 consumers following non-probability purposive sampling method due to unavailability of population source.
 
Rights Copyright (c) 2018 INTERNATIONAL JOURNAL OF MANAGEMENT AND SOCIAL SCIENCES (IJMSS)
—