Record Details

BRAND AWARENESS AND CUSTOMER SATISFACTION TOWARDS HEALTH DRINKS

International Journal of Management and Social Sciences

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Field Value
 
Title BRAND AWARENESS AND CUSTOMER SATISFACTION TOWARDS HEALTH DRINKS
 
Creator Ali, E. Mubarak; Head & Associate Professor, PG & Research Department of Commerce, Jamal Mohamed College (Autonomous), Tiruchirappalli - 620 020, Tamil Nadu, India.
Mohamed, G. Hadi; Assistant Professor, PG & Research Department of Commerce, Jamal Mohamed College (Autonomous), Tiruchirappalli - 620 020, Tamil Nadu, India.
 
Subject —
Consumers perception, Consumer behaviour, Consumers preference, Brand awareness, Customer satisfaction, Health drinks.
Consumer behaviour
 
Description The present study attempts to know the buyer behaviour of health drink users like, Horlicks, Boost, Viva, Maltova, Complan, Bournvita, and Milo. These Seven brands of health drinks are available in the study area bring to light which brand of health drink is mostly preferred by the consumers and why they choose a particular Health Drink.
 
Publisher SPEAK Foundation
 
Contributor —
 
Date 2018-09-20
 
Type info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
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Primary Study
 
Format application/pdf
 
Identifier http://journals.foundationspeak.com/index.php/ijmss/article/view/522
 
Source INTERNATIONAL JOURNAL OF MANAGEMENT AND SOCIAL SCIENCES (IJMSS); Vol 8, No 1.1 (2018): IJMSS - SEP 8(1.1) Special Issue 2018; 31-34
2349-9761
2249-0191
 
Language eng
 
Relation http://journals.foundationspeak.com/index.php/ijmss/article/view/522/341
 
Coverage India
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The questionnaire related towards the major satisfaction factors considered by the consumer while purchasing the Health Drinks.
 
Rights Copyright (c) 2018 INTERNATIONAL JOURNAL OF MANAGEMENT AND SOCIAL SCIENCES (IJMSS)
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