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A quantitative evaluation of the company environment for the formation of its effective expansion strategy

Intellectual Economics

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Field Value
 
Title A quantitative evaluation of the company environment for the formation of its effective expansion strategy
 
Creator Ginevičius, Romualdas
Ostapenko, Aleksandr
 
Subject Company's environment; Company's expansion strategy development; Multi-criteria methods; Determination of the criterion weights
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Description The successful development of a company's expansion strategy, which determines the best corporate performance, is mainly affected by its environment which is defined by multidimensional assessment criteria acting in different directions. The incorporation of all such criteria into one generalizing and complex dimension is enabled by multi-criteria assessment methods. The article focuses on theoretical justification for the application of multi-criteria evaluation methods and their practical application in identifying the actual and forecast environmental situation of the company, and provides a solution for the formation of an effective expansion strategy using the complex evaluation results of the company environment. Through the examination of a specific company by employing the possibilities of the proposed analytical solution the expansion strategy is formed for an effective development.
 
Publisher Mykolas Romeris University
 
Contributor —
 
Date 2016-09-16
 
Type info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
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Format application/pdf
 
Identifier https://www3.mruni.eu/ojs/intellectual-economics/article/view/4415
 
Source Intellectual Economics; Vol 9, No 2 (2015): Intellectual Economics; 130-137
Intelektinė ekonomika; Vol 9, No 2 (2015): Intellectual Economics; 130-137
1822-8038
1822-8011
 
Language eng
 
Relation https://www3.mruni.eu/ojs/intellectual-economics/article/view/4415/4140
 
Rights Copyright (c) 2016 Intellectual Economics