Record Details

Customer Relationship Management (CRM) in Banking Sector in Albania

European Journal of Economics and Business Studies

View Archive Info
 
 
Field Value
 
Title Customer Relationship Management (CRM) in Banking Sector in Albania
 
Creator Ramaj, Aurela
 
Description The aim of this paper is to examine the Customer Relationship Management as a new methodology looks forward to identify and attract consumers through the process of developing relationships (business - customer). The methodology of the CRM aims to maintain customer satisfaction and increase consumer loyalty. The purpose of this paper is to know the basic capabilities of CRM systems and in-depth knowledge of methods and management techniques customer relationships. This paper will examine the methods and techniques of customer relationship management and display functionalities customer relationship management-implemented in banks.
 
Publisher EUSER
 
Date 2015-08-30
 
Type info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
Peer-reviewed Article
 
Identifier http://journals.euser.org/index.php/ejes/article/view/464
 
Source European Journal of Economics and Business Studies; Vol 1 No 2 (2015): May-August 2015; 136-143
2411-9571
2411-4073
 
Language eng
 
Relation http://journals.euser.org/index.php/ejes/article/view/464/453