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Antecedents And Consequences Of Tourist Satisfaction: A Literature Review

ASEAN Marketing Journal

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Field Value
 
Title Antecedents And Consequences Of Tourist Satisfaction: A Literature Review
 
Creator Joko Adinegara; Program Studi Manajemen, Fakultas Ekonomika dan Humaniora
Universitas Dhyana Pura, Bali
Ni Wayan Sri Suprapti; Faculty of Economic and Business, Udayana University, Denpasar
Ni Nyoman Kerti Yasa; Faculty of Economic and Business, Udayana University, Denpasar
I Putu Gde Sukaatmadja; Faculty of Economic and Business, Udayana University, Denpasar
 
Subject loyalty; satisfaction; image; tourism; marketing
 
Description The concept of satisfaction is being practiced worldwide at very large scale and has drawn significant attention from academics and practitioners, because it played an important role in company marketing strategies and it was recognized as driving force of loyalty. Although the antecedent of satisfaction was widely learned, the antecedent of satisfaction is still debate by the researcher. The aim of this article is to develop more integrative constructs of satisfaction and its consequences and how the correlations among constructs that form the satisfaction. By understanding the factors that form the satisfaction and its consequences, is expected to be composed of a marketing strategy that can be implemented in an effort to increase the satisfaction and loyalty of tourist destinations. This article also gives direction for future study and managerial pointers for setting up a construct of satisfaction.
 
Publisher Management Research Center, Department of Management, Faculty of Economics and Business, U
 
Contributor —
 
Date 2018-02-09
 
Type Peer-reviewed Article
 
Format application/pdf
 
Identifier http://journal.ui.ac.id/index.php/amj/article/view/5686
 
Source ASEAN Marketing Journal; Vol 9, No 2 (2017): Vol 9, No 2 (2017); December 2017; 40-53
 
Language en