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An Analysis of APP for Bonus Point Activity Service Based on Conjoint Model
Archives of Business Research
View Archive Info| Field | Value | |
| Title |
An Analysis of APP for Bonus Point Activity Service Based on Conjoint Model
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| Creator |
Liang, Che-Pin
Chu, Li-Chuan |
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| Subject |
Bonus point activity, FamilyMart, APP, conjoint model
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| Description |
Information data application has given rise to significant changes in many industries, and convenience stores have also started to use APP software for the buns point activity in replacement of the original bonus point operation mode. The issue of how to attract more consumers to use APP for the bonus point activity is a very important research theme for managers of convenience stores. This paper first describes the development background and current situation of the bonus point activity. Next, the various factors and their attributes affecting consumers’ behavioral intention to choose to use APP for bonus point service are discussed by adopting conjoint analysis. Finally, management implications are proposed based on the research findings as references for convenience stores.
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| Publisher |
Archives of Business Research
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| Contributor |
—
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| Date |
2018-08-10
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| Type |
info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion Peer-reviewed Article |
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| Format |
application/pdf
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| Identifier |
http://www.scholarpublishing.org/index.php/ABR/article/view/5003
10.14738/abr.68.5003 |
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| Source |
Archives of Business Research; Vol 6, No 8 (2018): Archives of Business Research
2054-7404 10.14738/abr.68.2019 |
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| Language |
eng
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| Relation |
http://www.scholarpublishing.org/index.php/ABR/article/view/5003/3095
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| Rights |
Copyright (c) 2018 Archives of Business Research
http://creativecommons.org/licenses/by/4.0 |
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