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Drivers Impacting Relationship Quality and Customer Loyality in Logistics Outsourcing: Pakistan Perspective

Asian Business Review

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Title Drivers Impacting Relationship Quality and Customer Loyality in Logistics Outsourcing: Pakistan Perspective
 
Creator Amjad, Mahreen; Karachi University Business School, University of Karachi, PAKISTAN
 
Subject Logistics Outsourcing, Relationship Quality, Customer Loyalty, 3pl Pakistan
 
Description By increasing the scope of supply chain management and the concept of outsourcing logistics activities of third party logistics services. The relationship quality in supply chain management has begun to start the understanding of logistics outsourcing especially in Pakistan. This study covers the gap and investigates the drivers of impacting relationship quality and customer loyalty in logistics outsourcing in Pakistan.In this research used Transaction cost economics (TCE) and resource dependence theory (RDT). The dependent variable of logistics outsourcing is the unavailability of alternatives, logistics performance. Information sharing, 3PL importance are positive impact on relationship quality and opportunistic behavior providing a negative impact on relationship quality and this relationship quality build the customer loyalty and length of the relationship with the customers.So the impact of relationship quality is positive on the customer loyalty. Managerial implication also observed in this study and gave the positive direction for future. 
 
Publisher Asian Business Consortium
 
Contributor
 
Date 2017-11-11
 
Type info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion

 
Identifier http://journals.abc.us.org/index.php/abr/article/view/1031
 
Source Asian Business Review; Vol 7, No 3 (2017): 18th Issue; 111-120
2305-8730
2304-2613
 
Language en
 
Rights Copyright (c) 2018 Mahreen Amjad
http://creativecommons.org/licenses/by-nc/4.0