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Impact of E-Service Quality and Customer Value on Customer Satisfaction in LocalBrand
Binus Business Review
View Archive Info| Field | Value | |
| Title |
Impact of E-Service Quality and Customer Value on Customer Satisfaction in LocalBrand
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| Creator |
Candra, Sevenpri
Juliani, Mita |
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| Subject |
e-business;e-marketing;marketing;e-commerce
e-service quality, customer value, customer satisfaction, e-marketplace |
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| Description |
This research aimed to investigate the impact of e-service quality and customer value on customer satisfaction. This research was descriptive-associative in which researcher described not only the value of research variables but also the influence or relationship between independent variables and the dependent variable. A survey on e-marketplace of online fashion local brand in Indonesia was conducted. Using purposive sampling, the researcher distributed questionnaires to buyers or customers on the LocalBrand (LB) website, and 150 questionnaires were analyzed. Partial Least Square (PLS) was used as the statistic method for analyzing the research model. The results show that customer value has a significant influence on the customer satisfaction. However, e-service quality does not have a significant influence on customer satisfaction.
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| Publisher |
Bina Nusantara University
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| Contributor |
Mita Juliani as Assistant Researcher, Bina Nusantara University, Management Department
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| Date |
2018-07-31
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| Type |
info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion Peer-reviewed Article |
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| Format |
application/pdf
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| Identifier |
http://journal.binus.ac.id/index.php/BBR/article/view/4650
10.21512/bbr.v9i2.4650 |
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| Source |
Binus Business Review; Vol 9, No 2 (2018): Binus Business Review; 125-132
2476-9053 2087-1228 |
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| Language |
eng
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| Relation |
http://journal.binus.ac.id/index.php/BBR/article/view/4650/3355
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| Rights |
Copyright (c) 2018 Binus Business Review
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