Record Details

Effects of Money Availability on Idea Shopping and Impulsive Buying Behavior on Consumers in Transmart Carrefour Sidoharjo

Binus Business Review

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Field Value
 
Title Effects of Money Availability on Idea Shopping and Impulsive Buying Behavior on Consumers in Transmart Carrefour Sidoharjo
 
Creator Wijaya, Oscarius Yudhi Ari
Ardyan, Elia
 
Subject —
money availability, idea shopping, impulsive buying behavior
 
Description This research examined the influence of money availability and idea shopping on impulsive buying behavior. This research was a type of associative-conclusive research to test the magnitude of the influence of money availability directly to impulsive buying behavior or indirectly through idea shopping as an intervening variable. This research used 218 respondents who made unplanned purchases spontaneously and suddenly. This research used Structural Equation Modeling (SEM) method based on General Structured Component Analysis (GSCA). The data used to test the hypothesis were obtained from the results of the distribution of questionnaires. This research finds there is good direct influence between money availability and impulsive buying behavior, or indirectly through idea shopping as an intervening variable. There are several recommendations for the company. First, the salesman should be more intensive in interacting with consumers to influence them. Second, the salesman in each outletmust have good communication skills.
 
Publisher Bina Nusantara University
 
Contributor —
 
Date 2018-11-30
 
Type info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
Peer-reviewed Article
 
Format application/pdf
 
Identifier http://journal.binus.ac.id/index.php/BBR/article/view/4729
10.21512/bbr.v9i3.4729
 
Source Binus Business Review; Vol 9, No 3 (2018): Binus Business Review (In Press); 199-205
2476-9053
2087-1228
 
Language eng
 
Relation http://journal.binus.ac.id/index.php/BBR/article/view/4729/3399
 
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