Record Details

PENGARUH DISPLAY PRODUK PADA KEPUTUSAN PEMBELIAN KONSUMEN

Binus Business Review

View Archive Info
 
 
Field Value
 
Title PENGARUH DISPLAY PRODUK PADA KEPUTUSAN PEMBELIAN KONSUMEN
 
Creator Melati, Ina
 
Subject
product display and buying decision product

 
Description Most of ritel outlet recently using product display as a one of their best marketing strategy, the reason is quiet easy to be understood, since consumers are too easy to be teased by those kind of beautiful product display that is being displayed by the retail outlet. The good retail outlets are trying their best to design and make the very good product display, so they can attract more consumers and make them not thinking twice to visit their store and purchase lots of thing. Clearly seeing that an attractive product design is able to influence a consumer to make a buying decision. 
 
Publisher Bina Nusantara University
 
Contributor School of Business Management
 
Date 2012-11-30
 
Type info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
Peer-reviewed Article

 
Format application/pdf
 
Identifier http://journal.binus.ac.id/index.php/BBR/article/view/1270
10.21512/bbr.v3i2.1270
 
Source Binus Business Review; Vol 3, No 2 (2012): Binus Business Review; 875-881
2476-9053
2087-1228
 
Language eng
 
Relation http://journal.binus.ac.id/index.php/BBR/article/view/1270/1138
 
Coverage