PENGARUH DISPLAY PRODUK PADA KEPUTUSAN PEMBELIAN KONSUMEN
Binus Business Review
View Archive InfoField | Value | |
Title |
PENGARUH DISPLAY PRODUK PADA KEPUTUSAN PEMBELIAN KONSUMEN
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Creator |
Melati, Ina
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Subject |
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product display and buying decision product — |
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Description |
Most of ritel outlet recently using product display as a one of their best marketing strategy, the reason is quiet easy to be understood, since consumers are too easy to be teased by those kind of beautiful product display that is being displayed by the retail outlet. The good retail outlets are trying their best to design and make the very good product display, so they can attract more consumers and make them not thinking twice to visit their store and purchase lots of thing. Clearly seeing that an attractive product design is able to influence a consumer to make a buying decision.
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Publisher |
Bina Nusantara University
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Contributor |
School of Business Management
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Date |
2012-11-30
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Type |
info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion Peer-reviewed Article — |
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Format |
application/pdf
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Identifier |
http://journal.binus.ac.id/index.php/BBR/article/view/1270
10.21512/bbr.v3i2.1270 |
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Source |
Binus Business Review; Vol 3, No 2 (2012): Binus Business Review; 875-881
2476-9053 2087-1228 |
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Language |
eng
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Relation |
http://journal.binus.ac.id/index.php/BBR/article/view/1270/1138
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Coverage |
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