Since 2014
The Potential Development of Betawi Culinary as an Ecotourism Product in Jakarta
Binus Business Review
View Archive Info| Field | Value | |
| Title |
The Potential Development of Betawi Culinary as an Ecotourism Product in Jakarta
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| Creator |
Untari, Dhian Tyas
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| Subject |
Economics; Management; Strategic
potential development, Betawi culinary, ecotourism product Management |
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| Description |
The aims of this research were to rebuild the existence of Betawi culinary. The objectives of this research were representing the values of socio-cultural of Betawi culinary, determining the aspects of supply and demand, and developing strategies to improve Betawi culinary potential as an ecotourism products. The research consists method consists of three stages. Those were representation test, market test, and arranging alternatives strategic. The results show that to improve Betawi culinary as the ecotourism products in Jakarta; it can be done with a series of strategies, classified into three classifications. Those are market penetration, market development, and product development. The result is expected to be a reference to the development of Betawi culinary ecotourismas one of the products in Jakarta.
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| Publisher |
Bina Nusantara University
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| Contributor |
DIKTI
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| Date |
2016-11-30
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| Type |
info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion Peer-reviewed Article matrix strategic is use in this research |
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| Format |
application/pdf
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| Identifier |
http://journal.binus.ac.id/index.php/BBR/article/view/1532
10.21512/bbr.v7i3.1532 |
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| Source |
Binus Business Review; Vol 7, No 3 (2016): Binus Business Review; 275-280
2476-9053 2087-1228 |
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| Language |
eng
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| Relation |
http://journal.binus.ac.id/index.php/BBR/article/view/1532/1559
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| Coverage |
DKI Jakarta
Betawi Traditional Culinary is a very potential product that need to be develop all stakeholder was involve in this research |
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