Record Details

Commercial Advertising Effectiveness of Bank Saderat Iran on Attracting Rate of Interest Free Loan Savings Account Customers

Academic Journal of Accounting and Economic Researches

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Field Value
 
Title Commercial Advertising Effectiveness of Bank Saderat Iran on Attracting Rate of Interest Free Loan Savings Account Customers
 
Creator Sharifishamili, Nasibeh
Amiriraeez, Abdolreza
Sharifishamili, Atefeh
Jafari, Jamshid
 
Description The purpose of this study was to evaluate the effectiveness of Bank Saderat Iran commercial advertisements on attracting rate of Interest Free Loan savings account customers. This study is an applied research and using a descriptive approach carried out in 2016. In this study population was BSI customers and using stratified random sampling 414 subjects were selected. Required data collection tool was researcher made questionnaire whose reliability was obtained 0.89 using Cornbrash’s alpha coefficient calculation. Results showed a significant effect of BSI commercial advertisements at 95% level on attracting rate of Interest Free Loan savings account customers.
 
Publisher Academic Journal of Accounting and Economic Researches ISSN 2333-0783
 
Contributor —
 
Date 2018-03-29
 
Type info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
Peer-reviewed Article
 
Format application/pdf
 
Identifier http://worldofresearches.com/ojs-2.4.4-1/index.php/ajaer/article/view/673
 
Source Academic Journal of Accounting and Economic Researches ISSN 2333-0783; Vol 6, No 4 (2017): October 2017
2333-0783
2375-7493
 
Language eng
 
Relation http://worldofresearches.com/ojs-2.4.4-1/index.php/ajaer/article/view/673/462
 
Rights Copyright (c) 2018 Academic Journal of Accounting and Economic Researches ISSN 2333-0783
http://creativecommons.org/licenses/by-nc/4.0