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ANALISIS FAKTOR PENENTU KEPUTUSAN KONSUMEN MUSLIM DALAM MEMILIH JASA PERBANKAN: BANK SYARIAH VS BANK KONVENSIONAL

Al-Masraf: Jurnal Lembaga Keuangan Perbankan

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Title ANALISIS FAKTOR PENENTU KEPUTUSAN KONSUMEN MUSLIM DALAM MEMILIH JASA PERBANKAN: BANK SYARIAH VS BANK KONVENSIONAL
 
Creator PATRIANA, ELA
NURISMALATRI, NURISMALATRI
 
Subject Financial Institutions and Banks
Conventional Bank, Customer Decisions, Sharia Bank
 
Description The purpose of this study is to analyze the factors that influence the choice of Muslim customers against sharia banks and conventional banks. The object of research is sharia bank and conventional bank in Tangerang Selatan area. Data were collected through questionnaires. From the research result, there are four determinants of customer decision in sharia bank are: factor 1 (process), factor 2 (assurance), factor 3 (intense to use) and factor 4 (promotion). Factors influencing the decision to choose a conventional bank product are: factor 1 (reliability), factor 2 (people), factor 3 (feeling) and factor 4 (promotion). Bank service quality measurement is expected to provide useful information for bank management to improve and improve service quality to customers.
 
Publisher Prodi Manaj. Perbankan Syariah Fakultas Ekonomi dan Bisnis Islam – UIN Imam Bonjol Padang
 
Contributor —
 
Date 2018-06-01
 
Type info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
Peer-reviewed Article
Survey/Interview
 
Format application/pdf
 
Identifier http://journal.febi.uinib.ac.id/index.php/almasraf/article/view/168
10.15548/al-masraf.v3i1.168
 
Source Al-Masraf : Jurnal Lembaga Keuangan dan Perbankan; Vol 3, No 1 (2018): Januari - Juni 2018; 51-61
2528-5637
2528-5629
 
Language ind
 
Relation http://journal.febi.uinib.ac.id/index.php/almasraf/article/view/168/173
http://journal.febi.uinib.ac.id/index.php/almasraf/article/downloadSuppFile/168/ANALISIS%20FAKTOR%20PENENTU%20KEPUTUSAN%20KONSUMEN%20MUSLIM%20DALAM%20MEMILIH%20JASA%20PERBANKAN%3A%20BANK%20SYARIAH%20VS%20BANK%20KONVENSIONAL
 
Rights Copyright (c) 2018 Al-Masraf : Jurnal Lembaga Keuangan dan Perbankan
http://creativecommons.org/licenses/by-nc-sa/4.0