Record Details

MALL MANIA IN SMALL TOWNS OF KERALA- CHANGING TRENDS IN SHOPPING BEHAVIOUR

Journal of Research in Commerce & Management

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Field Value
 
Title MALL MANIA IN SMALL TOWNS OF KERALA- CHANGING TRENDS IN SHOPPING BEHAVIOUR
 
Creator V. P., Shabeer
 
Subject Mall Mania; Life Style; Shopping Behavior; Unmatched Ambiance; Intensity of Shopping
 
Description Shopping malls are become a fashion and a new life style among the present generation. So now a day it is seen that shopping malls contribute to business more significantly than the unorganized traditional markets, which are viewed as a simple means of concentrated supply and demand. Shopping malls attract buyers and sellers, by providing an unmatched ambience, enough variety and time to make choices as well as a pleasure ways of shopping. Even though the competition from traditional shopping centers prevails in the market, because of building more excitement and enthusiasm in customers, more and more ordinary people are attracted to the mall. Earlier the mall was visited only by the upper class people. But the things have been changed a lot. More and more ordinary people from all segment irrespective of the age, gender, education and occupation, visiting the mall which leads to a scenario called Mall Mania. This study examines the impact on emergence of shopping malls in small towns of Kerala on shopping convenience and shopping behavior. Based on the survey of shoppers, the study analyses the cognitive attributes of the shoppers towards attractiveness of shopping malls and intensity of shopping. The result of the study found through analysis based on the results from an extensive customer audit which was drawn up in the form of interviews/surveys. Later the data were interpreted by using statistical tools. The results of the study reveal that the recreational facility provided by the mall, variety of products offered, discounts, nearness to the residence/work place and parking space of the mall attract higher customer traffic to the malls.
 
Publisher Abhinav-National Monthly Refereed Journal Of Research In Commerce & Management (Online ISSN 2277-1166)
 
Contributor —
 
Date 2014-11-20
 
Type info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
Peer-reviewed Article
 
Format application/pdf
 
Identifier http://abhinavjournal.com/journal/index.php/ISSN-2277-1166/article/view/459
 
Source Abhinav-National Monthly Refereed Journal Of Research In Commerce & Management (Online ISSN 2277-1166); Vol 3, No 11 (2014): Abhinav-National Monthly Refereed Journal Of Research In Commerce & Management (Online ISSN 2277-1166); 8-15
2277-1166
 
Language eng
 
Relation http://abhinavjournal.com/journal/index.php/ISSN-2277-1166/article/view/459/pdf_105
 
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